Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Media Lab and blogger at Every Dot Connects. Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot and author of The Marketing Spot blog.

Topics discussed:

• Marketing Plan, their importance, purpose and direction
• Social Media Strategy and the mantra of "Listen First."
• The effectiveness of social media marketing
• The Marketing of books by authors and publishers.

Complete show notes, including links and quotes, can be found on The Marketing Spot blog at this link: http://bizy.be/mPrNN