Bob Bly has been called "America's Top Copywriter." He is author of The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells. In this episode of the podcast, Bob shares the keys to writing direct mail that gets results.

HotSpots:
- What is direct response and direct mail?
- What’s the most effective format for direct mail?
- How to get response using direct mail.
- Writing effective copy for direct mail.
- What gets attention?

For show notes, see themarketingspot.blogspot.com