What's he going to do? Former and current Starbucks CEO Howard Schultz rode in on his white horse last month to rescue the coffee giant. Howard plans to reanimate the company by getting back to the Starbucks experience of old, or maybe even better.

While Howard was the wizard behind the Starbucks success until 2000, these are desparate times. Starbucks stock dipped 42% last year.

Becky Carroll of the Customers Rock! blog joins Jay as they discuss the customer experience and their joint blog project to reExperience Starbucks