Most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level.

What are the keys to overcoming commoditization? Oren Harari says there are four and we discuss them in detail during the podcast. They are:
1. You need to continually reinvent what you do with customers.
2. Winners do strategy on the run.
3. Intangibles are more important than tangibles.
4. You need fun in your business, because people find it fun to create.

Enjoy the show and share your comments