Steven Van Yoder joins host Jay Ehret to talk about publicity, credibility, public relations and how your small business can get slightly famous.

Van Yoder is author of Get Slightly Famous: Become a Celebrity In Your Field and Attract More Business with Less Effort. It's a book about setting yourself up as an authority in your industry and getting free exposure for your small business.

The show covers:
1. Having a clear understanding of your target group.
2. How to maintain visibility.
3. Embracing credibility instead of advertising.
4. Obtaining a position as a thought leader.